How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 26.06.2025 12:27
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Product
People
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Price
Processes
NCAA approves multiple major rule changes in men's college basketball - On3.com
Good marketing is doing this well.
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Place
Demand in the Housing Market Just Got Even Worse, as Supply Piles Up - Wolf Street